After Austria’s annexation to the German Reich in March 1938, the Jewish Kuffner family was confronted with selling the brewery as quickly as possible before further “expropriation and aryanization laws” would have resulted in the loss of the brewery without compensation. As a result, Moriz von Kuffner sold the brewery to his friend Gustav Harmer, a yeast and spirit manufacturer from Stockerau. Originally, Mr. Harmer was only interested in the spirit and yeast factory. However, the Kuffner family was forced to sell all parts of the company, including the brewery. For Harmer this meant all or nothing. He decided to take over all parts out of entrepreneurial responsibility. The two contractual partners agreed on a purchase price of 14 million Schilling. After the sale, the Kuffner family fled to Switzerland, where Moriz Kuffner died a short time later.
On the 27th July, 1938, the Brewery was renamed the “Ottakringer Brewery, Spirits and Compressed Yeast Factory Corporation, Vienna”.