Every can counts

The can recycling initiative

Beverage cans are an indispensable part of our everyday lives. However, many people do not know how to dispose of them properly. Because aluminium beverage cans can be recycled almost endlessly and without loss of quality - as long as they end up in the right container. And this is not the residual waste container, but the metal collection container.

The "Every can counts" initiative has set itself the goal of closing this knowledge gap and demonstrating the numerous recycling possibilities of aluminium. A can can, for example, be turned into a new one in just 60 days. Compared to the new production of aluminium, only 5 percent of the energy is needed to recycle cans - so recycling is beneficial for people and the environment! In addition, 75% of the aluminium ever produced is still in circulation today - a figure that the initiative wants to increase further.

More information about the initiative can be found HERE.


Recycling at the Ottakringer Brewery

The can is the optimal container for beer and can be recycled almost infinitely if properly recycled. For this reason, we have decided to become part of the "Every can counts" initiative and actively support sustainable production and environmental protection. We are already setting the first signs with collection campaigns at events and information on each can.

The majority of our cans end up in your shopping carts and finally in your garbage. Therefore we want to ask you for your support and call for recycling. Give your cans a second, third or even a hundredth chance. Because with a good conscience our Ottakringer tastes even better.

What can you do?


Collect empty Ottakringer cans and squeeze them together to save space. Then throw them into recycling bins (blue bin or yellow sack). Ideally you also draw the attention of your friends and acquaintances, for example over a beer or two. And always keep in mind: Every can counts!

#everycancounts